Optimisation
"Fine-Tuning the User Experience for maximum value"

What is Optimisation or Search Engine Optimisation (SEO)?

Search engine optimization is the process of increasing the quality and the quantity of website traffic. This is done by increasing the visibility of a website or a web page to the end users of a web search engine. SEO refers to the improvement of unpaid results also known as natural / organic search results and excludes direct traffic/visitors and the purchase of paid placement.

To maximise the User Experience we need to first Fine-Tune it.

Our work in Search Engine Optimisation has provided our all our clients with increased customers and in turn revenue.

To create digital products and services with a compelling user experience you need a fine eye for detail. This skill enables us to be very effective at finding and fixing problems within existing sales journeys.

To put it simply, UX is important because it tries to fulfill the user’s needs and analyse the data. It aims to provide positive experiences that keep users loyal to the product / brand.

More than Analysis

Our in house SEO specialist has over fifteen years of optimisation practice. In the early days, data quality was very poor and we learned never to blindly trust the numbers we had to work with.

We always triangulate a number of different sources of data and insights to understand a conversion problem to generate ideas for how to solve it.

Issues could be identified through web analytics, but understand it through all avenues such as customer feedback forms, page load-time data and behavioural heat maps. Or through any combination of 18-21 sources of data and customer insight we regularly use to find conversion opportunities.

Conversion rate optimisation is a method of deduction, not guesswork. Our skill with data and research tools also brings a deeper understanding of behavioural science. To succeed in optimisation is about knowing your customers, is just as important as understanding the data.

Optimisation for long-term value

Jivant Web Solutions' approach our work with a simple outlook: Improve commercial performance by improving things for the end-customer.

It is dangerous to adopt sales and conversion tactics which give customer poor outcomes, these intern will alienate them to your brand.

Conversion Optimisation is an integral part of user experience design. It is a way to perfect and maintain a better user experience enabling your business a sustainable competitive advantage.

Our advice will always endeavour to help you understand the potential trade-offs between short-term gains and long-term value so you can make better decisions.