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What is UX design?
User experience, or UX, has been a buzzword since about 2005.

But what does "User Experience" actually mean?
And why is it important?
UX is how a person feels when interfacing with a system. This includes a website, web application, desktop software and basically any form of human/device interaction.
UX tries to fulfil the user’s needs. It aims to provide positive experiences that keep users loyal to the product/brand.
UX is different for everyone.
The most important thing to remember is that you are not your users.
Study done by Forrester show that companies that invest in UX see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share.
The research will cover the following:
  • Speaking to stakeholders
  • Looking into analytical data
  • Speaking to users (if required)
  • Document our findings