Blog

How redesigning a website can backfire for a company

When a company wants to redesign their web site in most cases it means they want to improve the User Interface and User Experience.

It is incorrect to assume that everything about the old design is wrong. Existing users become custom to the old interface and by changing everything in the redesign, you might lose the positives the user really likes.

Before redesigning a website, you must always conduct research on your current website to identify the positive features.

A negative example is online banking from Barclays. Every time I get used to their new User Interface, they change it in such a drastic way, which may be an improvement but very confusing as the changes happen far too frequently.

On the other hand, a positive example is how Amazon hardly changed their interface and user experience how to search and purchase a product. The main interface was designed correctly the first time around and any further changed are so minor you hardly recognise them but they work out as an improvement.

When drastically changing the new User Interface and assuming that it is the best way to go forward without considering the positives from the old web site you might drive your users away to competitors.

As they say... "Don't fix it, if it's not broken" should always be in the back of your mind when starting a redesign. Most companies do not even know what is wrong with their website and start redesigning without knowing what is broken.

Of course, you cannot keep everybody happy but it is essential to research user's behaviour and test new concepts with them to ensure the redesign has been done correctly.

A redesign should never been done because it needs a new look. It should be done if in certain areas on the website the User interface has bad usability, which needs to be improved.

Bottom line is that when redesigning a website you should always research certain features in the existing website, which the end user is comfortable with and really likes. Therefore, these features do not have to be changed but implemented in the new User interface design. If you start redesigning without considering your end users and not researching the old website, they start to complain or lose them.
Continue reading
  27 Hits
  0 Comments
27 Hits
0 Comments

It's here! The new JivAnt web solutions website

JivAnt web solutions is proud to launch our newly redesigned website, www.jivantwebsolutions.com

We encourage everyone to visit and explore our site to discover how we can make your web presence more successful.


Have a look at out range of services such as UX design, Consultancy, Web designOptimisation and Hosting.

We also start a brand new Blog section in which we are keeping you updated about the JivAnt web solutions latest News and UX design news.


Who we are?

JivAnt web solutions was established in London in 2014. We have over 35 years of experience in Web / UX design, Search Engine Optimisation (SEO), digital marketing, advertising and print design.

All our web projects require a different approach and certain skillset, which is our Unique Selling Point (USP), between the 2 directors we have a extended versatile of skillsets some of which overlap. These experiences gives us the ability to approach all new projects from a different angle. 


Our services

UX design

​What is UX design? And why is it important?

Other services

Beside UX design we provide a host of other services. 

FREE UX RESEARCH

Exclusive relaunch FREE UX RESEARCH offer

Continue reading
  656 Hits
  0 Comments
656 Hits
0 Comments